How to Market a Book: 10 Proven Strategies That Actually Work

How to Market a Book in 2025

Writing your book was the hard part. Now comes the part most authors underestimate: marketing. Here are the 10 strategies our team uses to launch every book we work on.

1. Build Your Author Platform Before Launch

Start building your email list and social media presence at least 90 days before your launch date. An audience waiting for your book is worth more than any ad spend.

2. Get Amazon Reviews Early

Amazon’s algorithm rewards books with reviews. Build an ARC team — advance reader copy readers who commit to leaving honest reviews on launch day.

3. Optimise Your Amazon Listing

Your title, subtitle, categories, and keywords all affect discoverability. Research competing titles carefully before you finalise your metadata.

4. Run Amazon Sponsored Ads

Amazon advertising is the highest-ROI paid channel for book marketing. Start with automatic targeting campaigns, then refine based on data.

5. Use BookBub and Newsletter Promotions

A BookBub Featured Deal can move thousands of copies in a single day. Even smaller newsletter promotions can meaningfully spike your sales rank.

Ready to Market Your Book?

Our team has the exact playbook to get your book in front of the right readers. Book a free strategy session today.